The Twitter Feed of Alex Rodriguez

The New York Yankees owe Alex Rodriguez, injured and 37, approximately $110,000,000.To say they are not on the same page is an understatement.

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Two days ago, the Yankee’s General Manager, Brian Cashman, shot down a report that A-Rod was back in playing shape. He said: “he has not been cleared by our doctors to play in rehab games yet.He’s getting closer, there’s no doubt about that.  But we don’t have a date for him to start playing games yet.”

Yesterday, back on Twitter after a long hiatus, A-Rod tweeted: “Visit from Dr. Kelly over the weekend who gave me the best news – the green light to play games again!”

The reaction wasn’t long in coming.  Cashman took to the airwaves, telling ESPN New York “You know what?  When the Yankees want to announce something [we will].  Alex should just shut the f— up.”

Why do you care?

Leave your office and walk down the nearest hallway.  Of the first 10 people you encounter, 7 are likely to have Facebook accounts and, as of January, 2013, 4 are likely to be on Twitter.In other words, the days of the company spokesman are over.

If your company is trying to keep something under wraps, your chance of failure ratchets up unless you take affirmative steps to ensure that everyone in your outfit is on the same page.The fact that you are launching a product, bidding a project, moving in a new direction, forming an alliance, contemplating a merger, or making a new hire should not get out unless or until you want it to.What’s more, the pre-mature release of any of these tidbits, not to mention many others, could damage both prospects and relationships.

In 2013, everyone has a microphone. It has practically been issued from birth.And while everyone has one, far fewer people have the discretion to know when it shouldn’t be used. Your job, as a leader, is to teach them.

This entry was posted on Wednesday, June 26th, 2013 at 9:10 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.